Welcome to the first entry of the Sauce, the blog of Idea Sauce.

warrensue - creative designer recently changed focus and is now Idea Sauce. A new brand with new ingredients. Part of this re-branding was a two step direct marketing campaign.

In the first instance targeted people were sent this first postcard:

Then they were sent or delivered another postcard or a sauce bottle:

It was well received. With people using them with their pies, fish and chips and taking them home.